Our company

Our international drinks business owns an exciting portfolio of outstanding heritage brands and trademarks that we are rejuvenating back to market.

The range of premium brands we have acquired are steeped with history and tradition (some dating all of the way back to the 1820s) - authentic, familiar brands, each with a story to tell.

After the success of our first product, Horse Guards Gin, we are working through our portfolio, bringing each high-end brand back to life efficiently, effectively and in a way that resonates with consumers.

Our Mission

Innovatus Drinks has already built a prestigious UK customer base and is exporting to Abu Dhabi, France, Spain and Austria. We own the unique recipe for all our products. Now, we’re looking to expand even further.

With already 3 brands launched, in the coming months, we expect to bring 3 new brands to market for Whiskey, Vodka and Mescal.

We already launched our 'Ready to Drink' cocktails and these have been an immediate hit and one of our our fastest selling products. The convenience and portability of the pre mixed drinks means barriers are removed for consumption environments.

 

Our Passion

Innovatus Drinks is disrupting the way that multi-brand businesses work. We use an agile business model, allowing us to rapidly bring our brands to market. Despite the quick turnaround, we ensure a premium process is in place for our high-end brands.

Using our extensive experience as a core team, with essential support from our advisors and smart outsourcing wherever possible, we are able to provide all of the marketing support and respond quickly to consumer demands and market conditions. And we always ensure that the consumer comes first – every step of the way.

Unique Brand concept to stand out amongst the ordinary

Premium awards

We are proud of the awards we have won for all of our products and this shows our commitment to producing a Premium product for our customers.
gin with awards
 

Directors and Development Management

 

The Innovatus management team and advisory board bring a wealth of experience to the business. Leveraging collaboration across sectors and industries has brought Innovatus to where it is today, with experience in: hospitality, law, business, food & drink, entrepreneurship, accountancy and beyond.

Simon Rendell

Chairman

A Lawyer and business leader with 25 years experience working in the IT, Mobile and Retail industries. Launched and supported the growth of 12 companies, including Fieldfisher, Ucreate Limited and award-winning HeleCloud.

Paul McCarthy

CEO

Paul is a Business leader, Entrepreneur and Investor, bringing 25 years experience working in International Public Companies, Private Equity backed businesses, Owner managed firms and Partnerships. He is a founder and investor in HeleCloud, which has recently won two awards for Fastest Growing and Best Performing Company and in the Megabuyte Emerging Stars Awards.

Katie Herbert

COO

Experienced professional with track record in company management having run a number of SME businesses, and worked for multiple other organisations assisting in their growth and development plans.

Jon Cooper

CFO

An extremely knowledgeable and versatile accountant with over thirty years’ experience both in providing accountancy consultant services and running his own businesses.

Chris Herbert

Commercial Director

Heads up all commercials, including export. Chris is an experienced manager, with background in the hi tech and business services sectors.

Gordon Fitzjohn

Corporate & Business Development

After 25 years in the world of banking (including the role of Managing Director at Deutsche Bank), Gordon founded Grapevine Capital and is an active investor in growth businesses, including hospitality and leisure sectors with a focus on brand development.

 

Advisory Board

 

Duncan Ackery

Director, Tonic London

Business operator and advisor, specialising in the fast-moving world of hospitality, hotels and retail. Moved to the UK from Sydney and broadened experience running businesses for Tate and the iconic British Restaurant business, Searcys. Built award-winning business, Tonic, London.

Mark Crowther

ex CEO, Liberation Group

Until very recently Mark was Chief Executive of Liberation group, a leading Channel Islands and West Country regional brewer. He is also Non-Executive Chairman for the Antic London collection of 29 London-based freehold pubs, bringing a wealth of experience in the drinks business. Mark is Chairman for Portobello Brewery who run 15 pubs across London.