The London Spirits Competition recognises spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirit brand to earn its place on a retailer’s shelf or a restaurant’s spirits list – and then vitally stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Spirits Competition is different. It singles out and shines the spotlight on those spirit brands that consumers really want to buy and have a clear market value for trade buyers.
Spirits are judged in three key areas:
Wing Walker Rum received its award to in recognition of it being a top quality spirit, that offers both the trade and the consumer great value for money, and looks good and truly stands out on the shelf and on the back bar.
The London Spirits Competition has been created exclusively by the Beverage Trade Network, services, business and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors and retailers that can bring their products to market.
It is part of a new wider London drinks awards initiative that also includes The London Spirits Competition that looks to reward and highlight market driven consumer.
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